TY - BOOK AU - Maslen,Andy TI - Persuasive copywriting: cut through the noise and communicate with impact SN - 9780749483661 (pbk.) AV - HF5825 .M37 2019 U1 - 659.132 23 PY - 2019/// CY - London PB - Kogan Page KW - Advertising copy N1 - Includes index ER -