TY  - BOOK
AU  - THAMLEEKA MOHAMED (TP050206)
AU  - Dr. Behrang Samadi
TI  - FACTORS EFFECTING THE ROLE OF E-COMMERCE PLATFORM'S TOWARDS IMPULSE BUYING BEHAVIOR OF PERIPHERAL GOODS : : A QUANTITATIVE STUDY AMONG THE YOUTH OF MALDIVES 
AV  - PM-31-36 
PY  - 2019///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Electronic commerce
KW  - Psychological aspects
KW  - Internet marketing
KW  - Social aspects
KW  - Consumer behavior
KW  - Young adult consumers
N1  - A thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Science in Global Marketing Management (UCMF1808GMM)
UR  - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
ER  -