TY  - BOOK
AU  - YOUSIF ABDULKAREEM JABBAR AL-SHAREEF (TP024794)
AU  - Thanam A/P Subramaniam
TI  - THE INFLUENCE OF BRAND IMAGE, PRICE AND SOCIAL INFLUENCES TOWARD PURCHASING INTENTION OF SMARTPHONE AMONG GENERATION Y IN KUALA LUMPUR MALAYSIA
AV  - PM-31-38 
PY  - 2019///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer behavior
KW  - Generation Y
KW  - Online social networks
KW  - Marketing
KW  - Young consumers
KW  - Malaysia
N1  - A thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Business Administration (UCMF1808MBA)
UR  - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
ER  -