TY  - BOOK
AU  - NAZEL SAPARGALIYEVA (TP052185)
AU  - Mr. Tee Poh Kiong
TI  - FACTORS INFLUENCING CUSTOMER ENGAGEMENT ON INSTAGRAM IN MALAYSIA : : MEDIATING EFFECT OF PERCEIVED VALUE OF ADVERTISING 
AV  - PM-31-44 
PY  - 2019///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Social media
KW  - Marketing
KW  - Internet marketing
KW  - Customer relations
KW  - Branding (Marketing)
N1  - A thesis submitted in fulfilment of the requirement for the award of the degree of Master of Science in Global Marketing Management  (UCMF1808GMM)
ER  -