TY - BOOK AU - MOHAMED SHAFFAF RASHEED (TP033700) AU - Dr. Booma Poolan Marikannan TI - VISUALIZATION OF SENTIMENT ANALYTICS FROM TWITTER IN RELATION TO THE CAMERA INDUSTRY AV - PM-31-75 PY - 2019/// CY - Kuala Lumpur PB - Asia Pacific University KW - Data mining KW - Data processing KW - Business planning KW - Computational linguistics KW - Natural language processing (Computer science) KW - Social networks N1 - A thesis submitted in fulfillment of the requirement for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1808DSBA) N2 - The field of marketing is full of methods and techniques by which companies and enterprises can ascertain the growth of their products and companies alike. However, in some industries, the use of new IT tools and technologies is not comment. As such the camera industry which has been going through large changes, some for the better, some for the worse, is in dire need understanding their standing within the consumers better. For this purpose, we will be looking at the utilization of social media to garner the sentiments of the average consumer towards the company UR - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ ER -