TY  - BOOK
AU  - LING HANG YU (TP038262)
AU  - Mr. Tee Poh Kiong
TI  - THE INFLUENCE OF STORE ATMOSPHERE, SOCIAL INFLUENCE AND SERVICE QUALITY ON PURCHASE INTENTION OF STARBUCKS AMONG GENERATION -Y IN SARAWAK
AV  - PG-23-0137 
PY  - 2019///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Generation Y
KW  - Consumer behavior
KW  - Consumers
KW  - Psychology
N1  - A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT)
ER  -