TY  - BOOK
AU  - ARIBA MOIZ (TP044433)
AU  - Ms. Kahyahthri Suppiah
TI  - A STUDY ON THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON INVESTORS INVESTMENT BEHAVIOUR IN PUBLIC LIMITED COMPANIES IN PAKISTAN
AV  - PG-24-0132 
PY  - 2019///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Social responsibility of business
KW  - Pakistan
KW  - Corporations
KW  - Charitable contributions
KW  - Stockholder wealth
N1  - A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of BSc (Hons) in Accounting and Finance (UC3F1902AF)
N2  - This thesis is dealing with the influence of corporate social responsibility on investors investment behavior in public limited companies in Pakistan. The objective is to see how CRS engagements of public listed companies influence investors investment decision. Quantitative data was collected from a sample of 100 institutional and retail investors in Pakistan and qualitative data was collected by interview six individual investors. The findings reveal that CSR engagements of public listed companies influence investors investment decision in Pakistan. The conclusion is to increasing sustainability, companies needs to increase CSR practices, by engaging more in environmental, and social activities. This will help them gain economic benefit and making Pakistan a place for an attractive business environment.
ER  -