TY  - BOOK
AU  - LIM JIA JAYNE (TP045271)
AU  - Dr. Dhajionu Uchechi Cynthia
TI  - FACTORS AFFECTING IMPULSIVE PURCHASING BEHAVIOUR OF COSMETICS PRODUCTS AMONG FEMALE CONSUMERS IN KLANG VALLEY
AV  - PG-23-0160 
PY  - 2019///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer behaviour
KW  - Impulse buying
KW  - Psychological aspects
KW  - Marketing
N1  - A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1902KMGT)
N2  - The purpose of this paper is to examine the situational factors and internal factors that affect impulsive cosmetics products purchasing behaviour among female consumers in Klang Valley. Through this research, factors influencing impulsive behaviour is analysed like time availability, money availability, visual merchandising and sales promotional activities. By analysing all the data, it is found that all variables are motivating the impulsive purchasing behaviour.
UR  - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
ER  -