TY  - BOOK
AU  - MITA ZORAIDA (TP041900)
AU  - Ms. Deeparechigi Vashu
TI  - INVESTIGATING FACTORS AFFECTING IMPULSE BUYING AMONG FEMALE IN KLANG VALLEY, MALAYSIA: CASE OF COSMETIC PRODUCTS 
AV  - PM-32-06 
PY  - 2019///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer behavior
KW  - Malaysia
KW  - Compulsive shopping
KW  - Women
KW  - Case studies
KW  - Advertising
KW  - Cosmetics
N1  - A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1808BGMM)
N2  - The purpose of this study is to investigate factors affecting impulse buying of cosmetic products among female consumers in Klang Valley, Malaysia and association with store environment, promotional activities and time duration. Data for this study was collected through self-administered questionnaires, and distributed by convenience sampling method around Klang Valley, Malaysia.
UR  - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
ER  -