TY  - BOOK
AU  - Katsov,Ilya
TI  - Introduction to algorithmic marketing: artificial intelligence for marketing operations
SN  - 9780692142608 (paperback)
AV  - HD30.2  .K38 2018 
PY  - 2018///
CY  - [Sunnyvale, California]
PB  - Ilya Katsov
KW  - Marketing
KW  - Data processing
KW  - Artificial intelligence
N1  - Cover title;  Includes bibliographical references (pages 481-492) and index
N2  -  "This book is for everyone who wants to learn how to build advanced marketing software systems.  It will be useful for a variety of marketing and software practitioners, but it was written with two target audiences in mind.  The first target audience is implementers of marketing software, project managers, and software engineers who want to learn about the features and techniques that can be used in marketing software products and also learn about the economic foundations for these techniques. The other target audience is marketing strategists and technology leaders who are looking for guidance on how marketing organizatoins and marketing services can benefit from machine learning and Big Data and how modern enterprises can leverage advanced decision automation methods." -- page 15
ER  -