TY  - BOOK
AU  - MUHAMMAD HARRIS (TP053745)
AU  - Ms. Sueraya bnti Mohamad Alwie
TI  - THE IMPACT OF PROMOTIONAL TOOLS ON CONSUMER PURCHASE INTENTION OF RESTAURANT PRODUCTS: A QUANTITATIVE STUDY AMONG MILLENNIAL IN ISLAMABAD, PAKISTAN 
AV  - PM-32-09 
PY  - 2019///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer behavior
KW  - Generation Y
KW  - Pakistan
KW  - Sales promotion
KW  - Coupons (Retail trade)
N1  - A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1808BMBA)
N2  - Implications of this study suggests that vouchers and coupons, price discounts and free samples need to be considered by marketers in order to have a positive impact on consumer purchase intention
UR  - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
ER  -