TY  - BOOK
AU  - Kumar,V.
AU  - Aaker,David A.
TI  - Marketing research
SN  - 9781119497585 (paperback)
AV  - HF5415.2 .K86 2018
PY  - 2019///
CY  - Hoboken, NJ : 
PB  - John Wiley & Sons, Inc., 
KW  - Marketing research
N1  - Revised edition of Marketing research, [2016]; Includes bibliographical references and index
ER  -