TY  - BOOK
AU  - VIRGIE (TP049757)
AU  - Ms. Rahilah binti Ahmad
TI  - THE USE AND EFFECTIVENESS OF SOCIAL MEDIA TOWARDS WEDDING CULTURAL DIVERSITY KNOWLEDGE: A STUDY OF THE WEDDING VENDORS IN BALI, INDONESIA
AV  - PM-32-28 
PY  - 2019///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Wedding supplies and services industry
KW  - Indonesia
KW  - Weddings
KW  - Planning
KW  - Destination weddings
N1  - A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation
for the Master of International Business Communication (UCMF1808IBC)
N2  - Event management and weddings in particular is a fast growing industry in Bali, Indonesia. The industry is recession-proof and people never had a lack of willingness to spend on their weddings. This study is conducted to analyse the use and effectiveness of social media platform towards wedding cultural diversity knowledge on wedding vendors in Bali
ER  -