TY  - BOOK
AU  - POOJA BEESOON (TP033590)
AU  - Dr. Devinder Kaur
TI  - DRIVERS OF SOCIAL MEDIA PROMOTIONS’ USAGE AMONG WOMEN ENTREPRENEURS IN THE MUSLIM FASHION INDUSTRY IN MALAYSIA
AV  - PM-32-32 
PY  - 2019///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Businesswomen
KW  - Case studies
KW  - Developing countries
KW  - Social media
KW  - Marketing
KW  - Malaysia
KW  - Clothing trade
KW  - 21st Century
KW  - Islamic clothing and dress
N1  - A thesis submitted in fulfilment of the requirements for the award of the degree of Master Of Philosophy in Management (UCMPHIL1707MGMT)
N2  - This study aims to examine the drivers that influence social media promotions usage among women entrepreneurs in the Muslim fashion industry in Klang Valley, Malaysia. From the paucity of research on this topic, the researcher intends to go in depth to find to respond to the existing gaps in the literature. The current study aims to develop and test a model that measures the drivers of social media promotions usage among women entrepreneurs in the Muslim fashion industry in Klang Valley, Malaysia
UR  - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
ER  -