TY  - BOOK
AU  - JASTINA PUTERI SIMANDJOENTAK (TP045867)
AU  - Mr. Jonathan Jeevan Strinivas
TI  - EFFECT OF CELEBRITY ENDORSEMENT IN THE PURCHASE INTENTION OF AUTOMOBILES AMONG GENERATION Y: APPLICATION OF THE TEARS MODEL 
AV  - PG-23-0176 
PY  - 2020///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Celebrities
KW  - Social aspects
KW  - Asia
KW  - Economic aspects
KW  - Advertising
KW  - Automobiles
KW  - Consumer satisfaction
KW  - Young consumers
KW  - Malaysia
N1  - A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Marketing Management (UC3F1906KMGT)
N2  - This paper aims to identify the effect of celebrity endorsement towards the purchase intentions of generation Y in the South Kuala Lumpur are on the automobile industry; by using the TEARS model as the variables to find out if any linkages exist
ER  -