TY  - BOOK
AU  - TER KHAI YUN (TP042536)
AU  - Ms. Vaneetha Sagadevan
TI  - IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISION IN FASHION INDUSTRY AMONG CONSUMERS IN KLANG VALLEY, MALAYSIA
AV  - PG-23-0177 
PY  - 2020///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Marketing
KW  - Social aspects
KW  - Malaysia
KW  - Internet marketing
KW  - Social media
KW  - Young consumers
N1  - A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM)
N2  - The purpose of this research is to examine the role of electronic word of mouth, online advertising and mass customisation to influence purchase decision in fashion industry among consumers in Klang Valley, Malaysia
ER  -