TY  - BOOK
AU  - LEE PUI LING (TP042515)
AU  - Ms. Gogulamathe Shamugam
TI  - FACTORS INFLUENCING SOCIAL MEDIA MARKETING ON PURCHASING BEHAVIOUR AMONG GEN Y CONSUMERS IN KLANG VALLEY
AV  - PG-23-0180 
PY  - 2020///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Marketing
KW  - Social aspects
KW  - Malaysia
KW  -  Internet marketing
KW  - Young consumers
N1  - A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM)
N2  - This study aims to examine the factors influencing social media marketing on purchasing behaviour among Gen Y in Malaysia, specifically Klang Valley
ER  -