TY - BOOK AU - MUHAMMAD SAQLAIN BHIMANI (TP043086) AU - Ms. Fahizah binti Shamsuddin TI - A STUDY ON FACTORS AFFECTING PUBLIC'S DECISION TO ADOPT ENVIRONMENTALLY CONSCIOUS BEHAVIOUR IN MALAYSIA AV - PG-23-0181 PY - 2020/// CY - Kuala Lumpur PB - Asia Pacific University KW - Environmental responsibility KW - Social aspects KW - Malaysia KW - Green marketing KW - Case studies N1 - A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM) N2 - The research paper attempts to discuss the state of Malaysia's environment, the policies set by the Malaysian government and how is the public adopting them in their lives ER -