TY  - BOOK
AU  - Quoquab,Farzana
AU  - Thurasamy,Ramayah
AU  - Mohammad,Jihad
TI  - Driving green consumerism through strategic sustainability marketing
T2  - A volume in the Practice, Progress, and Proficiency in Sustainability (PPPS) Book Series
SN  - 9781522529125 (hardcover)
AV  - HF5413 .D75 2018
U1  - 658.8/02 23
PY  - 2018///
CY  - Hershey, PA : 
PB  - IGI Global, Disseminator of Knowledge, 
KW  - Green marketing
KW  - Consumer behavior
KW  - Environmental aspects
KW  - Environmentalism
KW  - Consumption (Economics)
N1  - Includes bibliographical references (pages 251-293) and index
N2  - "This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"--
ER  -