TY  - BOOK
AU  - Gershon,Richard A.
TI  - Digital media and innovation:  management and design strategies in communication / 
SN  - 9781452241418 (paperback)
AV  -  P96.M34  G47 2017
PY  - 2017///
CY  - Los Angeles : 
PB  - SAGE, 
KW  - Mass media
KW  - Management
KW  - Organizational effectiveness
N1  -  Includes bibliographical references and indexes
ER  -