TY  - BOOK
AU  - Ekanem,Ignatius
TI  - Writing a business plan: a practical guide 
T2  - Routledge Focus on Business and Management
SN  - 9780367788179 (paperback)
AV  - HD30.28  .E38 2021
PY  - 2021///
CY  - New York : 
PB  - Routledge, 
KW  - Business planning
KW  - Proposal writing in business
N1  - Includes index; About the author -- Acknowledgements -- Introduction to this book -- Idea generation -- The contents of a business plan -- Executive summary -- Introduction to the business plan -- Business strategy -- Market research and marketing -- Finance -- Operations -- Hr-related tasks and legal compliance -- Risk analysis, growth and exit planning -- Conclusion -- Appendices -- Example of turning a hobby into a business : Lawton Dancewear -- Example of finding a gap in the market : Tony Stone and Stoats Porridge bars -- Business plan template -- Sample business plan (1) : Wordfood enterprises -- Sample business plan (2) : Suzan Joseph Associates Ltd -- Example of mission statement : MacDonald -- Example of vision statement : MacDonald -- Index
ER  -