TY  - BOOK
AU  - DePalma,Donald A.
TI  - Business without borders: a strategic guide to global marketing 
SN  - 0471204692 (hbk.)
AV  - HF5415.13 .D47 2002
U1  - 658.800285 21
PY  - 2002///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Data processing
KW  - Globalization
KW  - Electronic commerce
N1  - Includes bibliographical references and index; Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230
UR  - http://www.loc.gov/catdir/bios/wiley043/2002512025.html
UR  - http://www.loc.gov/catdir/description/wiley036/2002512025.html
UR  - http://www.loc.gov/catdir/toc/fy033/2002512025.html
ER  -