TY  - BOOK
AU  - Fisher,Glenn
TI  - The art of the click: how to harness the power of direct-response copywriting and make more sales 
SN  - 9780857196941
AV  - HF5825 .F47 2018
U1  - 659.144 23
PY  - 2018///
CY  - Hampshire : 
PB  - Harriman House, 
KW  - Advertising copy
KW  - Internet advertising
N1  - Before you write a word. All great copywriters start here-The importance of rote learning-Understanding your audience-Doing your research-The importance of good ideas-Writing copy. Features versus benefits-Promise, picture, proof and push-Urgent, useful, unique and ultra-specific-Writing headlines-Grabbing and holding the reader's attention-Salutations, fellow copywriter-The importance of narrative-The paradox of testimonials-Making an offer-If in doubt, cut it out-Time management tips for writing copy-Sell, or share?-The interviews. The king of research-The million dollar man-A friend from down under-Psst ... one more thing
N2  - "In this entertaining and highly readable guide, copyrwriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales"--Back cover
ER  -