TY  - BOOK
AU  - Leahy,Rose
AU  - Fenton,Pio
AU  - Barry,Holly
TI  - Experiential marketing: integrated theory & strategic application 
SN  - 9781529742183 (paperback)
AV  - HF5415.1255 .L43 2022
PY  - 2022///
CY  - Thousand Oaks : 
PB  - SAGE Publications, 
KW  - Branding (Marketing)
KW  - Relationship marketing
KW  - Target marketing
N1  - Includes bibliographies and index
N2  - "An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"--
ER  -