TY  - BOOK
AU  - Schaefer,Mark W.
TI  - Cumulative advantage: : How to build momentum for your ideas, business and life against all odds 
SN  - 9781733553346
AV  - HF5386  .S33 2021
PY  - 2021///
CY  - [Louisville, Tennessee]
PB  - Schaefer Marketing Solutions
KW  - Success in business
KW  - Work environment
N1  - Introduction
The Porcellian Club
One small spark
Acting on curiosity
The seam
The certainty of uncertainty
Sonic boom
Personal velocity
Reaching out, reaching up
Constancy of purpose
Afterword
Keep learning
N2  - At its essence, marketing today is about answering one question: How can we be heard? How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough, not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the author of KNOWN and Marketing Rebellion comes a guidebook built for the modern world. Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that is ready to take flight. You will learn: how the initial advantage that drives momentum comes from everyday ideas; the inside secrets of creating vast awareness for your projects; how to nurture powerful connections that lead to break-through opportunities; why momentum is driven by the speed, time, and space of a seam; and how the certainty of business uncertainty can be used to your advantage
ER  -