TY  - BOOK
AU  - Whalen,John
TI  - Design for how people think: using brain science to build better products 
SN  - 9781491985458 (paperback)
AV  - TS171.4 .W445 2019
U1  - 658.575 23
KW  - Product design
KW  - Creative thinking
KW  - User-centered system design
KW  - Customer relations
KW  - User interfaces (Computer systems)
KW  - Human-computer interaction
KW  - fast
KW  - Web sites
KW  - Design
N1  - Includes bibliographical references and index
N2  - User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers
ER  -