TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,Nancy
AU  - Wood,Charles
AU  - Wells,William D.
TI  - Advertising & IMC: principles & practice 
SN  - 9781292262062 (paperback)
AV  - HF5823  .M67 2019
U1  - 659.1 23
KW  - Advertising
KW  - Communication in marketing
N1  - Includes Internet access; Includes ebook access; Previous edition: 2015; Includes bibliographical references and index
ER  -