TY  - BOOK
AU  - Brunner,Brigitta R.
TI  - Public relations theory: application and understanding 
SN  - 9781119373155 (paperback)
AV  - HM1221 .B78 2019
KW  - Public relations
N1  - Includes bibliographical references and index
N2  - "Everyone uses theory, whether they realize it or not. Theory helps us to understand. It helps us to make sense of what is going on around us. Sometimes the meaning is clear. Sometimes it is not. Sometimes the meaning is shared, but sometimes it can be individual. Theory can identify patterns so we know what to expect. It can helps us to figure out how to act. Theory can also draw our attention to what is important. It can help us to predict. In other words, theory helps us to better interpret what is going on in our world"--
ER  -