TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
TI  - Contemporary advertising and integrated marketing communications
SN  - 9781266077098 (paperback)
AV  - HF5821 .B62 2024
U1  - 659.1 23/eng/20220914
KW  - Advertising
N1  - Includes index
N2  - "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
ER  -