TY - BOOK AU - Grewal,Dhruv AU - Levy,Michael TI - Marketing / SN - 9781265056704 (paperback) AV - HF5415 .G75 2023 PY - 2023/// CY - New York: PB - McGraw Hill LLC KW - Marketing KW - Textbooks N1 - Includes endnotes for each chapter. Includes index. ER -