TY  - BOOK
AU  - Gutsche, Jeremy,
AU  - Gladwell, Malcom,
TI  - Create the future: : Tactics for disruptive thinking / 
SN  - 9781732439146 (paperback)
AV  - HD30.28 .J47 2020 c.1
U1  - 658.4 GUT 
PY  - 2020///
CY  - New York
PB  - Fast Company Press, 
KW  - Creative ability in business
KW  - Decision Making
KW  - Strategic planning
KW  - Decision making
KW  - Organizational change
KW  - Problem Solving
KW  - Self-help publications
N1  - Innovation handbook, revised edition
Titles from separate title pages ; works issued back-to-back and inverted; (Side 1) The ability to change
(Side 2) Culture of innovation
Opportunity hunting
Adaptive innovation
Infectious messaging
N2  - Learn to Innovate and Make Real Change. In our era of disruption and possibility, there are so many great opportunities within your grasp; however, most smart and successful people miss out. Unfortunately, your capabilities are limited by the seven traps of path dependency, which cause you to repeat past decisions. These traps can limit you from seeing the potential of what could be. If you could overcome these traps, what could you accomplish? How much more successful could you be? Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy's high energy, provocative thinking with tactics that have been battle-tested through thousands of his team's projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA. On top of all that, this is a double-sided book, paired with The Innovation Handbook, a revised edition of Jeremy's award-winning book
ER  -