TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: an Asian perspective 
SN  - 0132548976 (pbk.)
AV  - HF5415.13 M37 1996
U1  - 658.80095 
PY  - 1996///
CY  - Singapore, New York
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Asia
N1  - Includes bibliographical references and indexes
ER  -