TY  - GEN
AU  - Kotler,Philip
TI  - Marketing management: an Asian perspective 
SN  - 0130109800 (pbk.)
AV  - HF5415.13 .M37 1999
U1  - 658.80095 22
PY  - 1999///
CY  - Singapore, London
PB  - Prentice Hall
KW  - Marketing
KW  - Asia
KW  - Management
KW  - Management.
N1  - Previous ed.: 1996; Includes index
ER  -