TY  - BOOK
AU  - Saeed,Mohammad
AU  - Ahmed,Zafar U.
AU  - Sohail,M.Sadiq
TI  - Cases in marketing: a Malaysian perspective 
SN  - 9839236741 (pbk.)
AV  - HF5415.12 .S24 2001
U1  - 658.8009595 21
PY  - 2001///
CY  - Petaling Jaya
PB  - Pearson Education Malaysia
KW  - Marketing
KW  - Case studies
KW  - Malaysia
N1  -  Includes exercises; Includes bibliographical references
ER  -