TY - BOOK AU - Cooper,Robert G. TI - Product leadership: pathways to profitable innovation SN - 046501433X (hbk.) AV - HF5415.153 .C66 2005 U1 - 658.575 22 PY - 2005/// CY - New York PB - Basic Books KW - New products KW - Management KW - Marketing KW - Product management N1 - Includes bibliographical references and index UR - http://www.loc.gov/catdir/toc/ecip0420/2004017395.html UR - http://www.loc.gov/catdir/enhancements/fy0833/2004017395-b.html UR - http://www.loc.gov/catdir/enhancements/fy0833/2004017395-d.html ER -