TY  - BOOK
AU  - Pine,B.Joseph
TI  - Mass customization: the new frontier in business competition 
SN  - 0875843727 (hbk.)
AV  - HD45 .P56 1993
U1  - 658.575 20
PY  - 1993///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Technological innovations
KW  - Management
KW  - Manufactures
KW  - Service industries
KW  - New products
KW  - Competition
KW  - Mass production
N1  - Includes bibliographical references (p. 301-322) and index; Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence
ER  -