TY  - BOOK
AU  - Gonçalves,Karen P.
TI  - Services marketing: a strategic approach 
SN  - 0139548920 (pbk.)
AV  - HD9981.5 .G66 1998
U1  - 658.802 21
PY  - 1998///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Service industries
KW  - United States
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -