TY  - BOOK
AU  - Lovelock,Christopher H.
TI  - Services marketing
SN  - 0134613775 (pbk.)
AV  - HF5415.122 .L68 1996
U1  - 658.802 20
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references (p. 649-650) and index
ER  -