TY  - BOOK
AU  - Kotler,Philip
AU  - Kotler,Philip
TI  - Marketing management: an Asian perspective 
SN  - 9789810679934 (pbk.) 
AV  - HF5415.13 .M37 2009
U1  - 658.802 22
PY  - 2009///
CY  - Singapore, London
PB  - Prentice Hall
KW  - Marketing
KW  - Asia
KW  - Management
N1  - Authorized adaptation of: Marketing management / Philip Kotler, Kevin Lane Keller. 13th ed. Upper Saddle River, N.J. : Prentice Hall, c2009; Previous ed.: 2006; Includes bibliographical references and index
ER  -