TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans: how to prepare them, how to use them 
T2  - The marketing series. Professional development
SN  - 075062213X (pbk.)
AV  - HF5415.13 .M33 1995
U1  - 658.802 20
PY  - 1995///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Planning
N1  - "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."; Includes index
ER  -