TY  - BOOK
AU  - Paley,Norton
TI  - How to develop a strategic marketing plan: a step by step guide 
SN  - 1574442694 (hbk.)
AV  - HF5415.135 .P35 2000
U1  - 658.802 21
PY  - 2000///
CY  - Boca Raton, Fla
PB  - St. Lucie Press
KW  - Marketing
KW  - Decision making
KW  - Planning
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0646/99045098-d.html
ER  -