TY  - BOOK
AU  - Payne,Adrian
TI  - The essence of services marketing
SN  - 8120309146 (pbk.)
AV  - HD9980.5 .P39 2001
U1  - 658.802 20
PY  - 2001///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references (p. 246-248) and index
ER  -