TY  - BOOK
AU  - Pelsmacker,Patrick de
AU  - Geuens,Maggie
AU  - Bergh,Joeri van den
TI  - Marketing communications: a European perspective 
SN  - 9780273706939 (pbk.)
AV  - HF5415.123 .P45 2006
U1  - 658.802 22
PY  - 2006///
CY  - New York
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Europe
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -