TY  - BOOK
AU  - Pickton,David
AU  - Broderick,Amanda
TI  - Integrated marketing communications
SN  - 0273676458 (pbk.)
AV  - HF5415.123 .P53 2004
U1  - 658.802 22
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall Fiancial Times
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -