TY  - BOOK
AU  - Wolff,Jurgen
ED  - Warwick Business School.
TI  - Do something different: proven marketing techniques to transform your business 
T2  - Virgin business guides
SN  - 0753505282 (pbk.) 
AV  - HF5415.13 .W65 2001
U1  - 658.802 21
PY  - 2001///
CY  - London
PB  - Virgin
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Small business
N1  - "Published in association with Warwick Business School" _ Back cover; Includes bibliographical references and index
ER  -