TY  - BOOK
AU  - Cheverton,Peter
TI  - Key account management: a complete action kit of tools & techniques for achieving profitable key supplier status 
SN  - 074943595X (pbk.)
AV  - HF5438.8.K48 C44 2001
U1  - 658.804 21
PY  - 2001///
CY  - London
PB  - Kogan Page
KW  - Selling
KW  - Key accounts
KW  - Marketing
N1  - Previous ed.: 1999; Includes CD-ROM; Includes bibliographical references and index
ER  -