TY  - BOOK
AU  - Minett,Steve
TI  - B2B marketing: a radically different approach for business-to-business marketers 
SN  - 027365425X (hbk.)
AV  - HF5415.1263 .M56 2002
U1  - 658.804 21
PY  - 2002///
CY  - London
PB  - Financial Times/Prentice Hall
KW  - Industrial marketing
N1  - Includes index
ER  -