TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Peter,J.Paul
TI  - Marketing: creating value for customers 
SN  - 9780071152259 (pbk.)
AV  - HF5415 .C48 1998
U1  - 658.8 21
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw Hill
KW  - Marketing
N1  - Includes bibliographical references (p. [587]-605) and indexes
UR  - http://www.loc.gov/catdir/description/mh023/97013807.html
UR  - http://www.loc.gov/catdir/toc/mh022/97013807.html
UR  - http://www.loc.gov/catdir/enhancements/fy0707/97013807-b.html
ER  -