TY  - BOOK
AU  - Dolan,Robert J.
TI  - Marketing management: text and cases 
SN  - 9780071123280 (pbk.)
AV  - HF5415.13 .D65 2002
U1  - 658.8 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Previously published: Homewood, IL : Irwin, c1993; Includes bibliographical references
UR  - http://www.loc.gov/catdir/description/mh021/2001045238.html
UR  - http://www.loc.gov/catdir/toc/mh021/2001045238.html
ER  -