TY  - BOOK
AU  - Doyle,Peter
TI  - Marketing management and strategy
SN  - 0132622394 (pbk.)
AV  - HF5415 .D69 1998
U1  - 658.8 21
PY  - 1998///
CY  - London, New York
PB  - Prentice Hall Europe
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -